You might be thinking that you are not going to require
online reputation management during the marketing of your brand. But the matter
of fact is that it is just like an airbag for which you will be thankful when
it is required.
Now, a bigger misunderstanding here is that people usually
consider it unethical to change what is going to appear in the search results. In
fact, it may be required in certain scenarios and it is not something
unethical. Sometimes, you see the problem coming from a single upset customer
or a competitor. So, it can turn out to be a loss in revenue and opportunity if
you take a hit in this regard.
Bottom line is you have to have the online marketing
management strategy in place in order to deal with the situation.
Take preemptive action
Reputation management is not a fast process due to the fact
that it is based on SEO. So, you have to be proactive in your approach. You
have to make sure that you are in a better position to occupy top spot in
search engine result page. You may have figured it out that it is pretty
important how you are perceived online. The question here is that whether you
hire a professional team or you do the marketing work on your own.
Managing reputation on your own vs. hiring a firm
If you have better understanding of SEO, you can go with the
DIY approach. In this scenario, you have to make sure that you are ready to
invest your time and money in order to get the results you want.
On the other hand, it would be the wrong decision to follow
DIY approach if you are not quite aware about how things work in SEO. In this
situation, it would be a good idea to hire a professional marketing firm for
the job of reputation management of your brand.
Website optimization
In order to spread the word about your business, you have to
make sure that the platform from where it can be done is good enough to support
your efforts. For this purpose, you will need to optimize your website well.
The technical aspects of your website are very important because it is the way
you can make your website discoverable on the web. Semantic markup and internal
linking of your website need to be up-to-the-mark. Moreover, you have to make
sure that content of your website is engaging. Google insists on content
quality in such a way that it has become an important aspect of technical SEO.
Social presence
Without an effective social presence, you are not going to
get much from the online marketing. We all know about increased interaction
between people though social media. So, you have to make sure that you have
your business profiles on all major social platforms.
Let someone else talk about your business
No matter how effective your marketing strategy is, you have
to make sure that you have someone with reasonable authority on your side. This
is exactly what you can achieve through influencer marketing. You will have to
ask someone with influence to convince their audience about the products and
services you offer.
